Publicis will acquire Profitero, which provides e-commerce software and analytics to over 4,000 brands, sources say for about $200M (Megan Graham/Wall Street Journal)

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Megan Graham / Wall Street Journal:

Publicis will acquire Profitero, which provides e-commerce software and analytics to over 4,000 brands, sources say for about $200M  —  Advertising holding companies are increasingly helping marketers reach and sell consumers directly online  —  French advertising holding company Publicis Groupe SA …

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