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Marketing
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Social marketing is the use of commercial marketing principles to
The external marketing environment is influenced by all of the following except
Which of the following correctly lists marketing intermediaries?
A firm’s marketing mix refers to the combination of
Which of the following would be considered part of a firm’s marketing mix?
One drawback of mailed marketing surveys is
Voyantis, which develops AI-powered tools to help marketing teams predict a customer's lifetime value, emerges from stealth with a $19M seed (Kyle Wiggers/TechCrunch)
Report: Iranian #MeToo activists on Instagram are being targeted by 1M+ bots in a coordinated harassment campaign using social media marketing firms in Pakistan (Andrew Deck/Rest of World)
Israel-based Konnecto, which helps brands improve their marketing efforts by analyzing consumers' online purchasing data, has raised a $21M Series A (Oshry Alkeslasi/Geektime)
US judge rules that Pinterest must face a suit by digital marketing strategist Christine Martinez, who says she co-created Pinterest but was never compensated (Chris Dolmetsch/Bloomberg)
Over 2,000 Terra investors say false marketing is what caused them to lose their money
Source: the SEC is investigating whether the marketing of the TerraUSD stablecoin before it crashed in May violated federal investor-protection regulations (Matt Robinson/Bloomberg)
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